Start Your Own Craft Brewery in Australia, with Confidence.

Do you have a dream to run your own business? Or even better, to run your own craft brewing business?


Are you planning to step into a world of hops, yeast, water and malt? Working in brewing, designing recipes, fermenting, creating, selling and building community?


The Brewer’s Institute provides the only dedicated craft brewery business courses designed specifically for breweries in Australia. Our courses have been designed to help you plan, start and grow your business with a clear business and viability lens.


The courses guide you through the steps needed to successfully open your brewing business, and take your product to market. Courses are delivered online and supported through a network of students alongside current brewing professionals.


They will suit anyone new to the craft brewing industry, experienced brewers looking to start their own brewery, or even experienced brewery owners looking to develop their brewery business or marketing acumen.

In good and bad economic times, starting a small business is risky - especially a capital-intensive one like craft brewing.

If you are well prepared and educated on what you need to do to limit that risk, starting a brewery in Australia can be personally rewarding while providing good financial return. If you’re going to do it, do it right.


If you are interested in discovering whether brewing is the right business for you, in mid-2024 we will launch our “Planning Your Successful Australian Craft Brewery” online course.

Join the launch list!!

Leave your details before 5pm Friday 21 June to be eligible for our special launch price. We’ll email you when our “Planning Your Successful Australian Craft Brewery” online course is a few weeks away from launch.

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We’ll send you information on the course, which may help you decide if you want to make your craft brewing dream a reality.

What’s in our “Planning Your Successful Australian Craft Brewery” online course?

The course is full of practical advice, tools and templates to help you decide if starting a craft brewery is right for you.


Included in the seven module course and membership, is:

  • Monthly Masterclass webinars with The Brewer’s Institute founders, brewery owners and suppliers
  • Regular podcasts with a brewer, or brewery owner, who has carved out their niche in the industry
  • Deep and rich course content to help you plan, set up and execute your craft brewing business
  • Expert information and insights on setting up your brewery
  • Business planning templates and tools
  • Business financial models and costing templates
  • A recommended suppliers list
  • Inclusion in a private Facebook group, so you can ask the founders, other students and TBI graduates specific questions and share ideas and insights, and
  • A community of fellow students.

You can see a snapshot of what’s included, here (click to enlarge):

As well as the excise rebate, all levels of government have grants that may help you start and grow.


In the course, we run you through where to find those, and other funding methods, like: bank and government loans, asset finance, private investment and crowdfunding.

What’s in our “Planning your successful Australian craft brewery” online course.

There’s heaps of practical advice, tools and templates to help you decide if starting a craft brewery is right for you.


Included in the seven module course and membership, is:

  • Course content to help you plan, set up and execute your craft brewing business
  • Expert information and insights on setting up your brewery
  • Business planning templates and tools
  • Business financial models and costing templates
  • A recommended suppliers list
  • Inclusion in a private Facebook group, so you can ask the Co-founders and other students, specific questions and share ideas and insights
  • Monthly Masterclass webinars with craft brewery owners and suppliers, and
  • A support network of fellow students.

The monthly webinars with craft brewery owners sharing their journey especially provides valuable insights and tips you can’t access anywhere else.

Join the launch list!!

Leave your details before 5pm Friday 21 June to be eligible for our special launch price. We’ll email you when our “Planning your successful Australian craft brewery” online course is a few weeks away from launch.

Name

Email

Know your numbers, especially before you start a craft brewery in Australia.

The Advanced Business Financial Model spreadsheet included in the course helps you see what the numbers would look like in your business.


It will give you a full understanding of the financial risks, and potential rewards, before you commit any cash or time to your craft brewing business.


Put in the products you will sell, the retail price, number of kegs, cans and pints in each sales channel, the costs and overheads and it will show you the potential sales, profit and the cash balance over five years.


The course will guide you towards having a fully functional business plan that you can present to any bank or investor. Along the way, we will help you understand the craft brewing market, and test whether there is demand for what you are thinking of brewing and selling.


Here’s a run through of how a good financial model supports your decision to start, then grow your business, and how one of our students from course two in our sister-business (The Distillers Institute), used it to find the ideal site to expand his gin business in Adelaide.

There’s financial support to start and grow a craft brewery in Australia

Did you know there is great Federal government support for the craft brewing industry?


The current excise rebate means small breweries in Australia have a financial opportunity to start a brewery, without paying excise on their first $350,000 of excisable beer every year.


In other words, breweries don’t pay excise until they have sold enough beer to go over that rebate each year.


If you had a beer at 5% ABV, that means you would need to sell 480,668 pints, or 281,191 litres, a year at your brewpub, before you exceed the rebate.


Let’s say you sell your pint at $12 including GST, that means you would need to sell over $5.2m worth of pints in a financial year before you start paying excise (the rebate restarts 1 July each year).


You see, in that pint is $0.73 of excise, which isn’t a cost to your business until your 480,669th pint (then you only pay excise on beer sold from that pint).


As the excise rate is different if you sell it from a keg (at your venue) or in a can, you could reach the excise rebate sooner (if you also sold your beer in cans.)


If you are selling your beer in cans, the same 585ml pint has almost twice the excise in it, $1.35 (or for a 385ml can, $0.89).


As well as the excise rebate, all levels of government have grants that may help you start and grow.


In the course, we run you through where to find those, and other funding methods, like: bank and government loans, asset finance, private investment and crowdfunding.

This isn’t our first rodeo.

We launched The Distillers Institute in early 2020, and have guided more than 600 people on the decision whether starting a craft distilling business was for them or not.


More than 10% (around 100) said ‘yes’, and have gone on to grow their dream craft distilling business.


Read more about the Co-founders of The Brewers Institute.

Special Foundation Member price at launch.

Don’t miss out on the special launch price, and reading up on whether our course can help you decide if starting a craft brewery in Australia is for you.

Join the launch list!!

Leave your details before 5pm Friday 21 June to be eligible for our special launch price. We’ll email you when our “Planning Your Successful Australian Craft Brewery” online course is a few weeks away from launch.

Name

Email

Join the launch list and be one of the first to get more info.